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The name is Himeko. I love hello kitty, chopper and all things pink. Anything you need to enquire me about, drop me a mail at


Korea: 2014/06/20 - 2014/06/26 (TBA)

Japan: 2014/02/06-2014/02/16 (TBA)

Japan: 2013/01/18-2013/01/24

Malaysia: 2012/09

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[Sponsored] Secret to soft and healthy lips
I know, been mia-ing so much.
I've been busy [Okay, that was part lie]

Anyhow, I'm back and here to stay~
As many of you should know by now, I have extremely dry and chapped lips.

No matter how much water I drink or how much lip moisturizer I slap on, it's useless.
Therefore, I always need to carry a lip balm with me.

I'm overjoyed to hear that Mentholatum, parent company to my trusty lip balm brand LipIce, launched 6 new lip balms under the series name "Lip Pure"

I was provided with Lip Pure Fragrance Free [Stick] & Lip Pure Honey Lemon [Lip Gel].

Now, why did Mentholatum release their new lip balms under a new series "Lip Pure" instead of, say, the usual "Lip Ice"?

Simple - These lip balms are made of Beexwax & Natural Food grade ingredients.
That's right, no preservatives, no colourants - just pure, natural goodness.

Notable ingredients are include...

Beeswax - Moisturise and soften lips
Jojoba - Smooths skin
Grape Seed - Slows & prevents aging
Aloe Vera - Soothes dry lips
Almond - Nourishes with Vitamin E
Shea Butter - Heals dry lips

Of the 6 new lip balms, 3 are in the "stick" form that we are all so familiar with
[3 flavours: Fragrance Free, Bergamot and Orange]

Since the one I got is fragrance free, of course I have to put that claim to a test...

100% confirmed - no scent at all!

Easy to apply, no taste either.

My Rating: 3.75/5
While I really like the fact that it is made of natural, food grade ingredients, the moisturising property is slightly weaker compared to other lip balms from the same company [like Lipice]. I had to touch up about every 3 hours or so. I'm really baffled how my lips are so so dry despite drinking plenty of liquids!

Full list of ingredients: Macadamia Ternifolia Seed Oil, Simmondsia chinensis (Jojoba) Seed Oil, Beeswax, Euphorbia Cerifera (Candelilla) Wax, Butyrospermum Parkii (Shea Butter), Microcrystalline Wax/BHT, copernicia Cerifera (Carnauba) Wax, Aloe Vera Oil Extract, Tocopheryl Acetate, Prunus Amygdalus Dulcis (Sweet Almond Oil), Vitis Vinifera (Grape) Seed Oil, TBHQ

Another 3 types are in the form of a lip gel.
[3 Flavours: Fragrance free, Honey Lemon, Orange]

Always smelling products.

It really smells like the honey lemon drink!

Easy application because of the tapered mouth where the product is being dispense~

My Rating: 4/5
It is rated slightly higher than the stick ones because the moisturising property is slightly better, so at least that's what I observed in my case; lasted about 4~4.5 hours before I had to touch up. I feel so comfortable knowing that it is made of natural ingredients! Makes me feel like I'm pampering my lips a lot more than usual.

Full list of ingredients: Bis-Diglyceryl Polyacyladipate-2, Hydrogenated Polyisobutene, Simmondsia Chinensis (Jojoba) Seed Oil, Dimer Dilinoleyl Dimer dilinoleate; C18-38 Alkyl Hydroxystearoyl Stearate, Beeswax, Cocos Nucifera (Coconut) Oil/ Aloe Barbadensis Leaf Extract, Butyrospermum Parkii (Shea Butter), Dextrin Palmitate, Calcium Aluminum Borosilicate/ Silica/ Titanium Dioxide, Tin Oxide, Flavour, Tocopheryl Acetate, Mica/Titanium dioxide, Iron Oxides, Prunus Amygdalus Dulcis (Sweet Almond Oil), Vitis Vinifera (Grape) Seed Oil, Honey Extract/ Glycerin/ Propylene Glycol

It's hard to keep my stop tongue from licking my lips when I use this!

You can purchase the Mentholatum Lip Pure [SGD $7.90 each] at Watsons, Guardian, Fairprice, all major supermarkets and departmental stores.

Say hello to softer and healthier lips today!


[Sponsored] Which flavour do you like, 御主人様?

On one lovely day~
This arrived!


Now, going deeper.

Tada! The press releases!

Clearer ones

Beneath those papers were...

Generously provided FIVE of them!

Welcome, 御主人様〜

What will it be?

Lovely lemon lime?

Unique Mango & Orange? Sure!

Hmm.. smells good.

I wonder....

Let me try it for you first~

No one's looking right? I shall have a bite-



Looks like this option is out now?

Put on some gloss after lipbalm! Lipbalm will make your lips moisturized and
prevent your lippies from looking cracked or uneven!

Pink pink pink~


So now, back to the topic. Menthol?

Or some *shrugs* 大好きのイチゴ/ My favourite strawberries?

You can take it Natural too!

Menthol & plain comes in a unique oval packaging too!

& you know what? I don't really feel like giving you any afterall~

Review proper

I loveeeee lipbalm with flavours!
When I applied the mango orange one, I can feel a slight menthol feeling
after application~ Was that my imagination? Oh yes, it smells really awesome!
Almost as though I can eat it~ [rubs my growling stomach] And what do you
know~  These are all by Mentholatum, the number 1 best selling lipbalm brand
in Japan!

The Mogitate Kajitsu lip balm series is just so pretty, I am considering
to get the Grape & Berry and White Peach which were not given to me by
myself! [Kya~ series maniac!]
These are made with Real, Natural Juices and Honey
to cater to the growing demands for natural/ organic

And here's the best part- They are sold for just $5.90 a stick at all Watsons

As for the Deep Moist series, it has our favourite ingredient- Hyaluronic Acid!
These 2 lipbalms [Menthol/ Natural] became the top selling lipbalms in the
Japan's lip care market very quickly and helped to boost Mentholatum Lip
Balm Brand Leadership as the #1 Top Selling Lip Balm Brand in Japan!
That's not all! It also contains other popular ingredients, Shea Butter & Jojoba
The oval design is made for easy application, like the corners of our mouth!
With so much goodness packed in the stick for a mere $7.90, who can resist
not choosing it? No wonder it rose to the top so quickly!

Trust me, they are selling fast! I took a peek the other day at Watsons
and so little were left~ I don't think I saw any white peach left too!

Here's some good news too!

Try the Mojitate Kajitsu & Deep Moist Lip Balms today too & share
your experience story to stand to win attractive prizes! Available
at any Watsons Outlets near you!

All you need to do is purchase the lipbalm, try it and post your
experience onto their facebook wall HERE! 3 winners will be

Contest Period: 16th August 2010 - 17th October 2010

& with this, I end my humble review ^^


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